Open to Harvard Staff Artists

Where: Countway Library (Classrooms 102/103), 695 Huntington Avenue, Boston, MA 02115

Registration required by March 21 (space is limited).

Register at: https://staffartshow.harvard.edu/event/Branding-for-Creative-Business

Workshop Descriptions:

Creative entrepreneurship begins with great ideas, but without a branding toolkit, it can be tough to make meaningful and lasting connections with your audience. In this hour-long presentation, we’ll discuss the foundations of building a brand, as well as some strategies for communicating with your target market. You’ll leave with great tips that can help you expand the reach of your creative business.

Instructor Bio:

Sarah Dudek is an advertising art director and creative entrepreneur with ten years of experience crafting and refining brand stories for a variety of clients, including Chevrolet, FAGE Greek Yogurt, American Greetings, and Hyatt Hotels. She is passionate about creating relatable brand guidelines and experiences that advance the mission of her clients. Today, Sarah is focused on her own business, Indestructible Food: a project that pairs writing and illustration in a celebration of nonperishable fare. Sarah holds a BFA from Massachusetts College of Art and Design (2003) as well as a certificate of Graphic Design/Advertising from the Creative Circus (2010).